AdTech Partners

Publishers and their AdTech partners are missing out on ad revenue. With the increase in ad block technology, many AdTech providers are also at risk of their own solutions being blocked by ad blockers (e.g. any client-side scripts, even those hosted by the customer can be blocked by ad blockers). B2’s anti ad block solution provides a way for AdTech businesses to protect revenue streams in a way that respects user privacy, via innovative proprietary ad recovery services and technologies.

B2 Analytics

The first step in evaluating the size of your ad block problem is to measure it, with B2 Analytics.

B2 Analytics measures:
  • Ad block usage by device (mobile / tablet / desktop)
  • Ad block usage by type (domain / css)
  • Ad block usage by country
  • Ads rendered but never viewed by a human (litigation / ad fraud risk)
Deployment is free and easy up to 1M page views/month, just a lightweight single line of JavaScript to include on your website.
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B2 Ad Reinsertion

B2’s unique technology is undetectable to ad block defenses, helping you to recover lost ad revenue.

Every publisher is unique and has a different approach to monetizing their users.

B2 Ad Reinsertion can:

  • Accurately track marketing efforts and analytics
  • Ensure display advertising is served as originally intended, using server side ad reinsertion
  • Ensure sponsored content is served as originally intended

We understand our clients respect their users, that is why B2 Ad Reinsertion functions without compromising user privacy.

Publishers can monetize these users by showing ads, asking the users to register, or taking payment. B2 Ad Reinsertion is the ONLY solution that gives publishers the option to show ads, even when an ad blocker is being used

B2 Ad Reinsertion does not compromise the privacy of individuals who use ad blockers for privacy reasons

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