About Us
The B2 team has been developing online products and services for over 20 years.
As pragmatic privacy advocates, most of the team was using ad blockers to avoid being tracked around the internet at every step of the way. In doing so, it became obvious that the majority of online publishers that depend on advertising to fund their “free” content didn’t have reliable ad block counterattack solutions to overcome this problem.
B2 was developed as an ad block monetization solution, with a view to using our ad blocker detection software to help publishers recoup ad revenues, without compromising the privacy of their users (41% of internet users aged 16-64 use ad-blocking tools to protect their privacy).
Today, B2’s services act as a powerful ad blocker shield that protects the business model of online publishers in a way that respects today’s robust privacy expectations and legislation.
B2 Leadership Team
Andrew Crossland, Chairman
B2 co-founder. Previously co-founded Rentalcars.com, successful exit to the Priceline group (Booking.com) after expanding to 250 countries in 45 languages and 25 currencies. Previous successful investments include Ledhut.com, uinsure.co.uk, Provizsports.com.
Aonghus Fraser, CEO
B2 co-founder. Experienced technology leader and strategist; previously Group CTO C5 Alliance (technology consultancy) growing from 50 to 200 people in 6 years (exit to BDO in 2018). Advisor Digital Jersey, PlainSail. Co-founder Blockchain Jersey.
Adam Green, CTO
B2 co-founder. Cryptography, security and infrastructure architect. Previously Rentalcars.com, CTO Storm Technologies Ltd., Technical Architect (Deloitte & Anderson Business Consulting).
Gina Seddon, COO
Results-driven, commercially astute manager with 25 years’ experience leading operations and content production teams on linear, and digitally-connected platforms. Previously Production Manager Olympic Sport, Red Button, Live Streaming & Multiplatform, BBC Sport.
Stephen Hedgecock, Director
Founding Principal & Owner at Altis Partners (Jersey) Limited and Strategic Advisor with Paravene Capital Ltd. Prior board positions held with Stratagem Technologies Ltd, Hilltop Funds PCC, QCM Ltd, and Sabre Fund Management Ltd. Additional positions previously held with Moore Capital Management LP and Citibank NAIB
Simon Curtis, Marketing Director
With 2 decades experience in strategic business development and digital marketing, Simon has worked with global brands such as Uber, Hilton and Vimeo and owns a global digital marketing agency. Simon’s experience in digital marketing provides B2 with insight in how our technology can enhance user experience and add value to our partners
Mark Jackson, Business Development & Marketing
With a rich background spanning more than two decades in media, business development, and creative design, Mark has contributed his expertise to renowned global brands including British Airways, Shell and Proviz. Moreover, as a co-founder of Bailiwick Express, a media business, he is uniquely positioned to offer B2 invaluable insights into how our technology can seamlessly amplify value for our publishing partners while elevating the overall user experience.
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