Publisher Ad Revenue


Ad blockers threaten the established model of ad-supported publishing. B2’s powerful anti-ad blocker technology allows effective ad revenue recovery for publishers, generating ad revenue which previously would have been blocked. We believe our technology is vital, based on Ad blocker usage research:

Ad blocking software is now being utilised by everyday users, as many browsers and devices have changed their default user settings to block ads

Step 1

B2 Analytics

The first step in evaluating the size of your ad block problem is to measure it, with B2 Analytics.

B2 Analytics measures:
  • Ad block usage by device (mobile / tablet / desktop)
  • Ad block usage by type (domain / css)
  • Ad block usage by country
  • Ads rendered but never viewed by a human (litigation / ad fraud risk)
Deployment is free and easy up to 1M page views/month, just a lightweight single line of JavaScript to include on your website.
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B2 Ad Reinsertion

B2’s unique plugins utilise ad reinsertion technology, making your ads undetectable to ad blockers. Our solution is a powerful ad blocker workaround for publishers, helping you generate ad revenue which previously would have been blocked.

B2 Ad Reinsertion can:

  • Ensure display advertising is served as originally intended
  • Generate ad revenue which previously would have been blocked
  • Accurately track marketing efforts and analytic
B2 Ad Reinsertion is the ONLY solution that gives publishers the option to show ads to ANY ad blocker user that visits their website.

B2 Ad Reinsertion does not compromise the privacy of individuals who use ad blockers for privacy reasons

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Benefits of B2 Ad Reinsertion

Many Anti-ad blocker methods include the option of ad reinsertion. The benefits of our B2 plugin solution include:

  • Increased ad revenue – Ads which would have been stopped by ad blockers will now be displayed, increasing impressions
  • Compatible with other technology – we have adjusted B2 technology to be compatible with most hosting providers and ad networks
  • Less need to overload articles with advertisements – no need to make up for advertising revenue lost to ad blockers
Read More About Ad Reinsertion