Blog - Publishers

CSS ad blocking: Generating charges for ads that were never shown

April 29, 2024

-Archie Crossland

We all know ad blockers stop ads, however not many know there are different types of ad blocking, CSS ad blocking and domain ad blocking, The two types can have…
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How B2 differs: Anti-adblocking, Targeted Advertising, Analytics

February 20, 2024

-Archie Crossland

Our team is often told by publishers and ad tech companies that they already have an anti-adblocking solution. Whether this is complex analytics or an “ad revenue recovery” platform. In…
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Anti-adblocking: Should Publishers Take Adblockers More Seriously?

February 5, 2024

-Archie Crossland

An overall anti-adblocking strategy cannot be defined as one process, as qualitative data and innovative technologies are needed to stay ahead of adblockers. Many companies suggest that multiple strategies can…
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Google’s Third Party Cookies Changes in the Publisher Industry

January 29, 2024

-Archie Crossland

The advertising industry has discovered innovative methods to persuade users to purchase products since embracing the digital world. Tracking, in general, has become a more comprehensive term, encompassing various methods…
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The Dynamics of Online Publisher Subscriptions

January 18, 2024

-Archie Crossland

Recent reports from British media indicate a potential decline in digital publisher subscriptions revenue in the coming year, with the possibility of more than a third of news subscribers discontinuing…
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How To Increase Ad Revenue in 2024

January 11, 2024

-Archie Crossland

The year 2023 witnessed challenging market conditions for publishers, significantly impacting ad revenue. Many publishers commented on Meta’s decision to reduce the distribution of news on its platform. Additionally, social…
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Navigating the Block: Innovative Solutions in the Publisher’s Toolbox

November 23, 2023

-Archie Crossland

Publishers are starting to find more solutions to mitigate ad blocker effects, with different companies adopting alternative ad blocker countermeasures. The divide in selected strategies comes from factors such as…
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Ad Reinsertion; Effective Ad Revenue Recovery

November 16, 2023

-Archie Crossland

Publishers and tech companies have been looking for a way to mitigate ad blockers for over a decade. Many techniques are deployed to counteract ad blockers, such as YouTube’s clampdown…
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