Blog - Ad Revenue

Ad Overload: Are Publishers Showing Too Many Ads?

June 20, 2024

-Archie Crossland

Publishers are increasingly conscious of ad overload, as the past decade has made them realise user experience is a key factor in developing brand-loyal customers. Display advertising remains a strong…
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Is Publisher Ad Revenue at Risk or Safe After WWDC 2024?

June 11, 2024

-Archie Crossland

Publishers were relieved with WWDC24, as Apple did not announce a new content blocker that would be built into Safari for the iOS 18 update. It is uncertain whether this…
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CSS ad blocking: Generating charges for ads that were never shown

April 29, 2024

-Archie Crossland

We all know ad blockers stop ads, however not many know there are different types of ad blocking, CSS ad blocking and domain ad blocking, The two types can have…
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How B2 differs: Anti-adblocking, Targeted Advertising, Analytics

February 20, 2024

-Archie Crossland

Our team is often told by publishers and ad tech companies that they already have an anti-adblocking solution. Whether this is complex analytics or an “ad revenue recovery” platform. In…
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Anti-adblocking: Should Publishers Take Adblockers More Seriously?

February 5, 2024

-Archie Crossland

An overall anti-adblocking strategy cannot be defined as one process, as qualitative data and innovative technologies are needed to stay ahead of adblockers. Many companies suggest that multiple strategies can…
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The Dynamics of Online Publisher Subscriptions

January 18, 2024

-Archie Crossland

Recent reports from British media indicate a potential decline in digital publisher subscriptions revenue in the coming year, with the possibility of more than a third of news subscribers discontinuing…
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How To Increase Ad Revenue in 2024

January 11, 2024

-Archie Crossland

The year 2023 witnessed challenging market conditions for publishers, significantly impacting ad revenue. Many publishers commented on Meta’s decision to reduce the distribution of news on its platform. Additionally, social…
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