Blog
Anti-adblocking: Should Publishers Take Adblockers More Seriously?
February 5, 2024
An overall anti-adblocking strategy cannot be defined as one process, as qualitative data and innovative technologies are needed to stay ahead of adblockers. Many companies suggest that multiple strategies can…
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Google’s Third Party Cookies Changes in the Publisher Industry
January 29, 2024
The advertising industry has discovered innovative methods to persuade users to purchase products since embracing the digital world. Tracking, in general, has become a more comprehensive term, encompassing various methods…
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The Dynamics of Online Publisher Subscriptions
January 18, 2024
Recent reports from British media indicate a potential decline in digital publisher subscriptions revenue in the coming year, with the possibility of more than a third of news subscribers discontinuing…
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How To Increase Ad Revenue in 2024
January 11, 2024
The year 2023 witnessed challenging market conditions for publishers, significantly impacting ad revenue. Many publishers commented on Meta’s decision to reduce the distribution of news on its platform. Additionally, social…
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The Basics: Server-Side Ad Insertion Summarised
January 4, 2024
Server-side ad Insertion is a technique for delivering and processing advertisements on a website or within a digital application. Unlike traditional ad delivery, where ad content is typically loaded and…
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On the Radar: How Websites Detect Ad Blockers
December 7, 2023
Ad blocker detection serves as the initial step in addressing the challenges posed by ad blockers, functioning as an essential technological component that prompts a suitable response. Once an ad…
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Navigating the Block: Innovative Solutions in the Publisher’s Toolbox
November 23, 2023
Publishers are starting to find more solutions to mitigate ad blocker effects, with different companies adopting alternative ad blocker countermeasures. The divide in selected strategies comes from factors such as…
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How To Prevent Ad Blocking On My Site
November 16, 2023
Companies that monetise their content are always looking for ways to prevent ad blocking, with the purpose of increasing their overall advertising revenue. One solution which may be overlooked by…
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YouTube’s Clampdown On Ad Blockers
November 9, 2023
In the current digital landscape, ad-blocking tools offer users enhanced privacy and a smoother browsing experience. They do, however, pose significant challenges for content creators and businesses. As a result…
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