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B2’s cutting-edge ad reinsertion technology ensures that digital ads are always displayed – on this page for example is four ads running.

Feel free to go ahead and download an ad blocker – why not try BLOKK? You can download the software here:

Click to download an ad blocker and see B2 in action for yourself

Already have an ad blocker running and still seeing the advertising on this page? This is thanks to B2 Ad Reinsertion

When you visit a different website with your ad blocker enabled, you’ll notice that ads are being successfully blocked.

Over 1.7 billion people use some form of ad and/or tracker blocking. Ad blockers prevent ads from being rendered, but also block the majority of third party analytics from functioning, preventing website owners and publishers from truly understanding and monetising their audience.

B2 Ad Reinsertion (unlike other anti-ad blocking products currently on the market) ensures 100% of users see a publisher’s website exactly as they intended, including advertising and sponsored content.

B2 also does not dictate to publishers how many ads they should display on their website, which means the publisher is in control of their revenue, not B2.

B2 Ad Reinsertion does not compromise the privacy of individuals who use ad blockers for privacy reasons.

How does B2 advertising reinsertion work?

Advertising Reinsertion has two primary functions:

Re-writing content that would be blocked by ad blockers (e.g. HTML, JS and CSS). This can be cached so the work is done only once per period (with a TTL e.g. hour, day, or stipulated by the publisher). This also includes ad scripts.
Rendering content in real-time that comes directly from ad servers by retrieving it server-side (e.g. the actual ads themselves).

Would you like to discuss B2 Ad Reinsertion? GET IN TOUCH

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How does B2 advertising reinsertion work?

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