A recent survey reports that on average, 37% of internet users aged 16 to 64 use tools to block advertising for at least some of their online activities.

The first step is understanding how users with ad blockers affect your website; if you are part or wholly funded by ads, this affects your ability to monetise your ad inventory. B2 Analytics is free and easy to use. Just place a small JavaScript file on your website and five minutes later you will start to see results (or you can use our WordPress plugin).

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