Blog
On the Radar: How Websites Detect Ad Blockers
December 7, 2023
Ad blocker detection serves as the initial step in addressing the challenges posed by ad blockers, functioning as an essential technological component that prompts a suitable response. Once an ad…
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Navigating the Block: Innovative Solutions in the Publisher’s Toolbox
November 23, 2023
Publishers are starting to find more solutions to mitigate ad blocker effects, with different companies adopting alternative ad blocker countermeasures. The divide in selected strategies comes from factors such as…
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Ad Reinsertion; Effective Ad Revenue Recovery
November 16, 2023
Publishers and tech companies have been looking for a way to mitigate ad blockers for over a decade. Many techniques are deployed to counteract ad blockers, such as YouTube’s clampdown…
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YouTube’s Clampdown On Ad Blockers
November 9, 2023
In the current digital landscape, ad-blocking tools offer users enhanced privacy and a smoother browsing experience. They do, however, pose significant challenges for content creators and businesses. As a result…
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